FIBA EuroBasket 2025 breaks digital records
FIBA EuroBasket 2025 has set new digital and audience engagement records across its host nations, marking a historic milestone for the continental tournament.
Organizers confirmed unprecedented online interactions, video views and social media reach throughout the championship, reflecting basketball’s growing global appeal. “The numbers show how strongly fans connected with the event,” a FIBA official said.
Broadcast partners also reported record viewership figures, with one executive noting, “Engagement levels exceeded previous editions.”
The surge highlights EuroBasket’s expanding digital footprint and underlines FIBA’s strategy to bring the game closer to younger audiences through innovative content and global streaming platforms.