FIFA launches $60 World Cup 2026 fan tickets
FIFA has rolled out a new $60 “supporter entry” ticket for the 2026 World Cup this week, a clear response to loud complaints that early pricing plans were pushing ordinary fans to the margins. The move targets the tournament in the USA, Canada and Mexico, where demand is expected to surge long before the first whistle.
FIFA says the lower-priced category is meant to stop group-stage matches from becoming a luxury event, keeping tickets accessible for local fans and protecting the noise and colour the World Cup depends on. “We took the feedback seriously and made changes,” a FIFA official said, calling affordability “non-negotiable.” Supporter groups praised the move, with one noting, “It puts the game back in the hands of the fans.”
With the event expanding to 48 teams and 104 matches, analysts note pricing is a balancing act. “At this scale, access and revenue collide,” one ticketing expert said. Still, FIFA’s adjustment signals a rare step back — and a louder promise that 2026 won’t be only for premium wallets.